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Improving Clemson’s Enrollment Management Strategy to Align with University Goals

By: Timothy J. Fournier, Rose Martinelli

Clemson University has been facing steep cuts in revenue from the state and other threats to its revenue: reduced yield of accepted students and losing in-state students to other universities. Clemson turned to Huron Education for an analysis of its enrollment management operations. Huron recommended a new structure that includes a closer alignment with financial-aid strategies, a greater emphasis on academically-distinctive programs, and created a new methodology for enrollment targets to put the university back on a sustainable growth curve without hurting what administrators called the intimate “Clemson experience.”


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