How Mature is Your CRM Program?Take the Survey
Organizations across industries understand that a customer relationship management (CRM) program has the potential to transform the way companies interact with their customers, partners and employees to grow their business.
Take our self-assessment to see where your CRM program ranks on our maturity model, recognize strengths and identify areas for growth to connect with your customers, partners and employees in entirely new ways.
How It Works
Answer Quick Questions on Six CRM Elements: Rate statements from strongly agree to strongly disagree based on your situation.
Get a Custom Report: After you finish the self-assessment, you will receive a customized report that reveals your organization’s CRM maturity. The report arms your organization with data that you can use as a starting point for continuing evaluation and discussion. With a strong understanding of your CRM practices, you can proactively develop strategies to improve the maturity of your CRM program.Take the Survey
Your Overall Score Is:
Your overall score is a weighted average across the six categories detailed below.
How You Compare
See how your score stacks up against other institutions.
Benchmark: This is the combined and current average score of other institutions who have taken Huron’s CRM Maturity Assessment. Benchmark values are generated and based off the number of submissions.
Take the Next Step
Contact a Huron expert to discuss ways to improve your score.Let's Talk
Your overall CRM Maturity Level is: Developing
This report shows where your company’s CRM program ranks against 6 key factors in Huron’s CRM maturity model: marketing, sales, customer service, mobile, data & system integration and change management.
The data in this report can you give a stronger understanding of your CRM practices to help you recognize strengths and identify areas for growth.
Developing: There is opportunity to reimagine how you connect with your customers. By examining and prioritizing the key metrics your organization wants to meet in your customer interactions and increasing the maturity of your CRM program, you can create strategies to reach your customers in new and innovative ways.
On The Right Path: Based on your results, your organization is focused on using your CRM program to help meet core business metrics. Issues like low user adoption, lack of full integration between systems, and processes that aren't fully defined and/or followed often affect organizations when implementing additional CRM program functionality. A clear strategic roadmap aligned to your organization's values could help you build the maturity of your program and meet your goals. As you examine your CRM program, this article might help you to create your own roadmap.
Transformational: Based on your results, your organization is effectively using many features of your CRM program to connect with your customers, partners or employees and meet core business metrics. As you continue to improve your CRM utilization, consider ways you can increase adoption across the organization.