Bruce has more than three decades of experience advising healthcare organizations on their efforts to transform healthcare and improve patient and population health through their use of information technology.
Originally trained in epidemiology, Bruce is a client relationship leader and healthcare technology expert with over 30 years of experience helping providers maximize the use of information systems and data to improve healthcare, increase efficiency and deliver superior patient care.
Bruce specializes in the use of healthcare technology and improving healthcare businesses by forging strategic partnerships, driving out cost and building innovative go-to-market plans to grow market share. He guides hospitals and health systems through the selection, implementation, use and optimization of electronic health records (EHR) and other critical technologies to improve care outcomes.
Bruce began his healthcare industry career at IBM. Prior to joining Huron, he served as vice president, Southeastern U.S., at Cerner, and held leadership roles at population health-focused technology teams at Merck KGaA (specialty chronic diseases) and TreVia Digital Health (diabetes). At Cerner, he led the team responsible for building and maintaining strong relationships with providers across 14 states and the District of Columbia.
Bruce served on the North Carolina Healthcare Information and Communications Alliance and currently serves on the e-health advisory board of a major 19-hospital integrated delivery network in the Southeast U.S. He is also a member of the Annual Giving Board of Directors at his alma mater, William & Mary.