Daniel is an entrepreneur and technology leader with more than 14 years of experience guiding organizations through the digital transformation of their operations, products, services and go-to-market strategy.
Daniel is a serial entrepreneur and adviser who helps organizations embrace digital, customer-centric technologies to achieve growth. He is a Salesforce Industries subject matter expert who has advised some of the world’s largest brands on strategies to strengthen their innovation capabilities.
Over the course of his career, Daniel has held C-level positions for a number of startups and emerging businesses. Most recently, he was co-founder and chief executive officer at ForceIQ, a leading Salesforce Industries partner focused on helping healthcare organizations drive and scale digital transformation powered by the cloud, which was acquired by Huron in 2020.
Daniel is also a co-founder and partner of The Plum Tree Group, an award-winning digital agency that helps organizations design, build and market digital products, services and experiences. In this role he has overseen client strategy and product development as well as the agency’s global expansion. He began his career as a business analyst with Accenture, where he was responsible for helping consumer brands optimize their retail and supply chain processes.
Outside of Huron, Daniel is a board member at Discovering Opportunities for Outreach and Reflection (DOOR), a faith-based network that provides service, learning and leadership development opportunities in urban cities across the U.S.
He is also treasurer and board director at Recipe for Change, a nonprofit focused on helping reduce recidivism rates within the local and state prison systems.