David Duncan

Contact David Duncan

David Duncan

David is a senior partner at Innosight, Huron’s strategy and innovation business. He is a trusted adviser to top leaders at many of the world’s most successful companies, helping them to navigate disruptive change, create sustainable growth and transform their organizations to thrive for the long term.

About David

David leads Innosight’s financial services business, as well as its business area focused on organizational capabilities for innovation and growth.

In his decade with Innosight, David has worked with a diverse set of clients to help senior executives develop and execute long-term growth strategies, often with an emphasis on transformation in the face of industry disruption. He has deep expertise in helping companies strengthen their capabilities for innovation and growth, create a culture of innovation, improve customer-centricity and develop future innovation leaders. He has also played a central role in developing Innosight’s “jobs to be done” methodology and toolkit, applying it to a wide range of strategy and innovation client problems.

Prior to joining Innosight, David was a consultant for McKinsey & Company.

David graduated Phi Beta Kappa from Duke University and earned a doctorate in physics from Harvard University.

Areas of Expertise

  • Enterprise Strategy
  • Innovation and Commercialization


  • Financial Services
  • Professional and Business Services
  • Technology Media and Telecommunications

Education & Certifications

  • Ph.D., Harvard University
  • B.A., Duke University


  • Strengthen Your Innovation Capabilities to Drive Performance

    Read More

    Building an innovation capability is a systems design challenge that requires a system solution rather than isolated point solutions.

  • Organizational Resilience: How to Build a Future-Proof Business Amid Constant Change

    Read More

    Leaders can foster organizational resilience by developing a clear strategy, investing in technology and fostering a change-ready culture.

  • Knowing When to Reinvent

    Read More

    No business survives over the long term without reinventing itself.

  • Making M&A a Powerful Pillar of Your Growth Strategy

    Read More

    While M&A as a lever to drive growth, innovation, and transformation is more vital than ever, most companies struggle to use M&A effectively.

  • Overcoming Barriers to Scaling Innovation Globally

    Read More

    Significant value is left on the table by companies that fall victim to often deeply rooted — but eminently addressable — barriers to global scaling. By approaching these as a system challenge that requires a system solution, companies can unlock the full potential of their global footprint and maximize enterprise value.

  • Why Your Company Needs a Common Innovation Language

    Read More

    The most important thing a leadership team can do is to get started on clarifying the roles and meaning of the word “innovation” in its company. This can save immense amounts of time, wasted energy and employee frustration, and greatly increase your chances of realizing the hopes you had for innovation in the first place.

  • Reset Your Innovation Portfolio to Reflect The New Reality

    Read More

    In times of rapid change, a strong innovation system that is managed as an integrated portfolio can help organizations achieve desired performance outcomes.

4 out of 7

Available to Purchase

  • The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

    The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior

    A detective story for anyone looking to solve the mystery of who their customers really are, what they really want, why they leave and how to bring them back.

    Purchase on Amazon
  • David Duncan Book 1

    Competing Against Luck: The Story of Innovation and Customer Choice

    Gain insights into customers buying behaviors and how to apply the “Jobs to Be Done” approach to transform innovation.

    Purchase on Amazon
  • David Duncan Book 2

    Building a Growth Factory

    Even the best-performing companies eventually stall. Sustaining momentum—and remaining a great growth company—takes a system. Building a Growth Factory introduces how to create an environment where innovation is repeatable and reliable.

    Purchase on Amazon

Our Experts

Learn more about Huron's experts.

Learn More


Join Our Talent Community

Learn More

We use cookies on our website to provide you with a more personalized digital experience, enable website functionality and understand the performance of our site. You may review our Privacy Statement and our Cookies Policy. By using this site you agree to our use of cookies. I Accept