Pontus Siren

Contact Pontus Siren

Pontus Siren

Pontus is a strategy expert who advises leaders across industries on the innovation strategy, capabilities and culture needed to drive growth and stay ahead of market disruption.

About Pontus

Transformation is a strategic endeavor that aims to reposition an enterprise for profitable growth.

Pontus is a leader at Innosight, Huron’s strategy and innovation business. Based in Singapore, he works with leaders throughout, Australia, China, India, New Zealand, Thailand and the Philippines to develop innovation growth strategies and capabilities that equip their businesses for the future.

Pontus is a frequent speaker and author on the topic of innovation, with a focus on how digital transformation and disruption are affecting organizations worldwide.

Prior to joining Innosight, Pontus was the chief executive officer of a biotechnology organization cofounded with the Karolinska Institute in Stockholm. He has published numerous articles on cancer cachexia and sudden infant death syndrome in journals such as The British Journal of Cancer, Experimental Cell Research and Frontier in Neurology. He also coauthored a patent on the treatment of cancer cachexia.

Before moving into biotechnology, Pontus worked for The Boston Consulting Group (BCG) in Europe where he advised organizations across multiple industries including industrial and consumer goods, healthcare, logistics, banking and retail.

Areas of Expertise

  • Enterprise Strategy
  • Innovation and Commercialization


  • Healthcare
  • Consumer Products
  • Life Sciences
  • Professional and Business Services
  • Technology Media and Telecommunications

Education & Certifications

  • MBA with honors, Helsinki School of Economics
  • M.Phil. with honors, Cambridge University
  • M.Phil. with honors, Glasgow University
  • B.A., Hamilton College


  • Three Steps to Jumpstarting Digital Transformation

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    It’s safe to say that the era of digital transformation will leave no industry – or even company – untouched.

  • Extending Your Business in the Digital Era: Do You Move Capability-Out or Customer-Back?

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    “There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. We do some of both.”

  • Australia’s Transformation Champions

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    New research into the dynamics of transformation in ASX 200 firms has identified 8 Australian Transformation Champions that have achieved exceptional and sustained growth, above and beyond their peers.

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In the Media

  • Build an Innovation Engine in 90 Days

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    Harvard Business Review

  • The Next Wave of Business Models in Asia

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    MIT Sloan Management Review

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