Top 5 Takeaways from Dreamforce
There were many great moments at Dreamforce this year – from strategic partnership announcements with Apple, to new products like Einstein Voice. Here are our top five takeaways from the largest technology conference of the year
1. Introducing Customer 360
Salesforce’s new Customer 360 allows companies to identify customer information across multiple channels, thanks to MuleSoft’s ability to connect external systems. Now companies can have a single, holistic customer profile to inform every interaction, allowing them to focus less on data management and more on delivering unified cross-channel experiences. Learn more here and see how Huron is helping companies put their customers at the center of their business.
2. Say Hello to Einstein Voice
Einstein Voice ushers in a new era of conversational CRM, transforming the way people work and engage with their customers. Users can now use voice commands to make updates to Salesforce, as well as build customer-facing Einstein Voice bots for their company that can deliver more engaging and branded experiences. Check out our Einstein Analytics YouTube Channel for the latest and greatest EA updates.
3. A New Partnership with Apple
This strategic partnership provides tools and resources for millions of Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS. Salesforce users can also expect a new Salesforce mobile app on iOS and a Trailhead mobile app. Learn more.
4. Enhancements to Sales Cloud
Now companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. New enhancements to Sales Cloud include an updated High Velocity Sales offering that delivers tailored sales cadences and work queues to each sales rep; a new billing process that includes usage-based pricing, evergreen subscriptions and flexible invoices; and updates to Pardot that enable AI-powered campaign insights and behavior scoring. See how a leading manufacturing company leveraged Sales Cloud to improve mobility in the field by reading the case study here.
5. An Expanded Partnership with AWS
Amazon Web Services and Salesforce are expanding their current strategic alliance, announcing product integrations aimed at simplifying how customers can securely share and synchronize data across Salesforce and AWS.
For more information on Dreamforce and to watch the product and industry keynotes, check out the Dreamforce YouTube channel.
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