Huron's CRM Transformation Journey
A Clear Line of Sight From Strategy to Action
Organizations across industries understand that a CRM is crucial to engaging with customers, from marketing and sales to service and retention. Whether you’re evaluating your CRM options, wanting to get more out of your current CRM or looking to improve adoption rates, Huron can help you develop a roadmap to meet your goals.
Through a series of workshops, Huron uncovers how your company connects with its customers at each stage of their lifecycle, and how you can transform each interaction to meet core metrics important to your business. Our goal is to give you a clear roadmap to guide successful CRM programs from conception through implementation and beyond.
While every organization is different, some examples of metrics that can be improved with an enhanced CRM program are:
- Increased lead generation
- Shorter lead conversion time
- Increased sales pipeline accuracy
- Increased contact accuracy
- Decrease call center wait/resolution time
- Improved call center efficiency
- Cross sell/up sell increase