Optimize Your Patient Portal - Grow Revenue
As the marketplace continues its transformation to shared risk and diminished reimbursement, healthcare organizations have a significant opportunity to manage that risk and offset lower reimbursement by growing portal-generated revenue.
The principal idea in increasing portal-generated revenue is to deliver services more efficiently and support the delivery of higher-margin services. Four primary ways to accomplish this are to deliver more types of services, such as e-visits or subscription-based health coaching; enroll more members and keep them healthy through a seamless patient experience; capture patient responsibility by enabling online payment; and earn meaningful use incentives by making portals more robust and marketing them aggressively.
This report, part of a series on optimizing patient portals, is intended to help healthcare systems on their journey toward performance improvement by bringing greater efficiencies to their businesses. Other reports in the series discuss using patient portals to capture savings and to enhance patient engagement.Read More
Subscribe to Huron Insights
Sign Up to get all of the great Huron insights.Newsletter Subscriptions