Higher Ed Today: Strategic Enrollment Alignment - Making Enrollment and Student Success Everyone's Job
Colleges and universities, for years, have competed for new students by expanding services and facilities. Retention has been important, but – for the most part – a secondary goal. Now with increasing costs and declining demographics, institutions must focus more on attracting students who are a “good fit” and making sure they stay until graduation.
Huron Education’s point of view is that the time has come to move from simply managing the application funnel to aligning enrollment activities – from recruiting to retention to graduation – with institutional mission.