Strengthening UC Berkeley's Donor Relationships
When the University of California, Berkeley (UC Berkeley), needed to better understand its relationship with donors after concluding its largest fundraising campaign to date, Huron partnered with the top-ranked public university to effectively enable its advancement office to identify, prioritize, and allocate resources toward engaging a larger portion of their alumni network.
In particular, the institution aimed to determine what its donor expectations and motivations were across all giving levels. Armed with Huron’s exhaustive qualitative and quantitative research, the university sought actionable insights and answers to the following questions:
- Who are UC Berkeley’s donors?
- What type of relationship do they expect to build with UC Berkeley?
- How can UC Berkeley ensure that all donors are excited to be part of its philanthropic community?
- How will UC Berkeley ascertain whether its donor relations efforts will lead to future engagement and giving?