Social Media and Mobile Health: Communicating Benefit-Risk in a Connected Society

Smartphones and social media have fundamentally changed the means by which we interact with each other and with information. Beyond the buzzwords, digital communication is impacting healthcare at all levels, from policymakers’ Tweets and patients sharing experiences on Facebook to gaming apps altering our behaviors. This white paper explores the benefits and risks associated with this evolving way of communicating and in turn, how life sciences organizations can communicate benefits and risks in ways they have never been able to before.