Client Impact
Reimagining finance to fuel smarter growth
A consumer services platform digitally transformed its finance function, creating a culture that maximized the benefits of redesigned processes and new technology while positioning the CFO’s office as a key partner in its strategic growth.
Grab, a leading super-app in Southeast Asia with over 41 million monthly users, offers everything from food delivery to digital payments on a single platform. Like many fast-scaling organizations, its operations became more complex, and the finance team saw the need to connect and collaborate more effectively to deliver greater value.
Seizing that opportunity meant more than introducing new technology—it demanded a clear, forward-looking strategy to ensure transformation delivered lasting impact. Grab recognized that without a strategic foundation, even the best tools risk solving yesterday’s problems instead of shaping tomorrow’s success.
Together, Huron and Innosight, its strategy and innovation practice, helped Grab reimagine its finance function—combining operational and digital expertise with a future-back vision to modernize systems and align people, culture, leadership, and capabilities to evolve together.
Working closely with Grab’s leadership, the team introduced a new operating model for finance and sales, grounded in streamlined, digitally enabled processes. Reporting workflows were standardized and touchless close capabilities were introduced, while support teams were reorganized to better manage complexity across markets. A centralized automation roadmap and embedded AI now power high-volume tasks like reconciliation and audit. Just as important, Grab reshaped its culture by fostering change-ready mindsets, aligning leadership, and putting governance in place to sustain momentum.
Today Grab has the foundation for smarter growth through a scalable, AI-enabled transformation that unified finance, automated manual work, and streamlined decision-making across markets. The result: faster closings, smarter forecasting, and a seamless lead-to-cash process — all powered by integrated platforms and a redesigned operating model that continues to fuel sustainable growth.
The goal: empower teams to make smarter decisions, free up capacity for high-impact work, and accelerate sustainable growth.
The outcome: a measurable, multi-phase transformation anchored in automation and AI with end-to-end platform support—to give leaders and their teams the peace of mind they needed to focus on what matters most.
Huron is a global professional services firm that collaborates with organizations to help solve their most complex challenges and achieve their most ambitious goals. Working across the private and public sectors, we partner closely with clients to improve performance, accelerate transformation, and unlock new opportunities for growth.
Our clients choose us because of our deep industry and technical expertise and proven track record of turning sound strategies into action. By combining practical experience, innovative thinking, and advanced analytics and technology, Huron helps organizations translate today’s ideas into tangible results and long-term value.
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