Data is scattered everywhere throughout a modern university — from the adviser’s office to the classroom or from the research lab to the finance office.
Leaders can address this challenge with a purposeful road map — an analytics master plan. This plan is a key tool in building a data-driven organization and making better decisions.
Whether an organization seeks to establish data and analytics capabilities completely in-house or with an external partner, institutions need to find a way to identify, govern, report, and manage the data. This journey is captured in four phases in the analytics master plan.