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Anna-Veatch

Managing Director

,

Strategy and Innovation

Anna Veatch

Contact Anna

For over six years, Anna has helped senior leaders and management teams develop future-oriented strategies for growth. Her hands-on operational experience informs her approach to building powerful but pragmatic plans that enable companies to innovate and transform, focus on the consumer, and outpace the competition.

About Anna

Anna is an associate partner at Innosight, Huron’s strategy and innovation business, where she helps companies understand their customers’ “jobs to be done,” develop growth-accelerating strategies, design innovative new offerings, and organize for execution. She has served organizations across healthcare, life sciences, automotive, logistics, consumer products and retail as they navigate significant industry shifts and redefine their direction given the evolving landscape and ecosystem.

Anna believes that outsize value is only created when a company can view its consumer or industry from a slightly different angle than its competition and organize to deliver against that insight. She builds teams that wrestle with difficult problems and work tirelessly to uncover those unique insights. Bringing a systems lens to her consulting work, Anna helps leadership teams surface root cause issues hindering growth, understand the map of strategic choices, and align on where they want to position their organization to create differentiated value.

Anna is passionate about corporate transformation and applies an industrial engineering background to her client work by thinking about problem-solving and resource management through a systems lens. She also wields her experience in marketing and operations to help companies think expansively about overall strategic direction and tactically about how to get there.

Before joining Innosight, Anna spent time in retail and consumer packaged goods, working at Starbucks and SC Johnson in a variety of roles across marketing, supply chain and operations strategy. She references her experience as being inside and outside of companies to help them think both expansively about the overall strategic direction and tactically about how to get there.

Anna holds a Master of Business Administration (MBA) from Harvard Business School. She also holds a bachelor’s degree in industrial engineering from the University of Wisconsin-Madison.

Area of Expertise

  • Enterprise Strategy
  • Innovation and Commercialization

Industries

  • Consumer Products
  • Industrials and Manufacturing

Education & Credentials

MBA, Harvard Business School

B.S., University of Wisconsin

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Huron is a global professional services firm that collaborates with organizations to help solve their most complex challenges and achieve their most ambitious goals. Working across the private and public sectors, we partner closely with clients to improve performance, accelerate transformation, and unlock new opportunities for growth. 

Our clients choose us because of our deep industry and technical expertise and proven track record of turning sound strategies into action. By combining practical experience, innovative thinking, and advanced analytics and technology, Huron helps organizations translate today’s ideas into tangible results and long-term value.

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