ACE Intake Form

  1. Name
  2. Please enter a valid email address
  3. Practice or Department (e.g., Healthcare, IT)
  4. Who is the customer of your use case – the economic buyer and the end customer/user? Think about the context of your customer(s) and their top two or three needs.
  5. What is the customer problem or opportunity? Clearly explain the opportunity or the customer problem that needs to be solved. What pain points or challenges does your customer wrestle with? What could be improved?
  6. What is the most important customer benefit? Prioritize what is truly valuable to the customer.
  7. How do you know what customers need? Use qualitative and quantitative data to support the need for your solution.
  8. List Huron's top three strengths and/or competitive advantage for addressing the customers' challenge.
  9. List Huron's top three (at least) competitors, including a brief summary of their competitive advantage.
  10. Which Huron Managing Director is sponsoring this solution? Provide their name and practice.