Building a 360-Degree View of Your Customer by Leveraging CRM

How to build a successful customer-centric strategy with CRM as the backbone

Organizations across industries understand that building a single, 360-degree view of their customer is crucial to create a personalized and omni-channel customer experience – from marketing and sales to service and retention. Watch Huron’s on-demand webinar to learn how a Customer Relationship Management (CRM) platform can enable a customer-centric strategy and help you reach your consumer at every point in their journey. You’ll learn:

  • How to identify the ways your organization connects with customers at each stage in their lifecycle.
  • How to determine which CRM capabilities are most important to your organization and how to establish success criteria.
  • Suggestions for creating a CRM roadmap, which will grow and change as your program grows.
  • You will also hear from panelists from leading organizations as they discuss their own CRM journeys, and how they are leveraging CRM to connect with their customers.
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