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Building a 360-Degree View of Your Customer by Leveraging CRM

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How to build a successful customer-centric strategy with CRM as the backbone

Organizations across industries understand that building a single, 360-degree view of their customer is crucial to create a personalized and omni-channel customer experience – from marketing and sales to service and retention. Watch Huron’s on-demand webinar to learn how a Customer Relationship Management (CRM) platform can enable a customer-centric strategy and help you reach your consumer at every point in their journey. You’ll learn:

  • How to identify the ways your organization connects with customers at each stage in their lifecycle.
  • How to determine which CRM capabilities are most important to your organization and how to establish success criteria.
  • Suggestions for creating a CRM roadmap, which will grow and change as your program grows.
  • You will also hear from panelists from leading organizations as they discuss their own CRM journeys, and how they are leveraging CRM to connect with their customers.
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© 2022 Huron Consulting Group Inc. and affiliates. Huron is a global consultancy and not a CPA firm, and does not provide attest services, audits, or other engagements in accordance with standards established by the AICPA or auditing standards promulgated by the Public Company Accounting Oversight Board (“PCAOB”). Huron is not a law firm; it does not offer, and is not authorized to provide, legal advice or counseling in any jurisdiction.