Greg MacDonald

Contact Greg MacDonald

With more than 30 years of admissions, financial aid, and enrollment management experience at nationally ranked colleges and universities, Greg helps clients solve complex enrollment challenges by leading strategic enrollment planning, developing robust student search and digital marketing campaigns, and optimizing financial aid resources.

Complex student enrollment challenges require a deep and meaningful understanding of market forces and resources.

About Greg

Greg harnesses his more than 30 years of education experience to lead clients through enrollment transformation. He develops strong teams to help colleges and universities increase brand awareness, market development, and applicant pools, effectively utilizing enrollment predictive modeling to help clients exceed annual net tuition revenue goals.

During his career, Greg has:

  • Led an enrollment growth plan at an East Coast liberal arts college to increase the depth and diversity of the applicant pool, leading to all-time college records in total enrollment, net tuition revenue, and traditional quality metrics. He met applicant growth targets two years ahead of the strategic plan and significantly increased brand awareness in new markets by generating applications from hundreds of domestic high schools that had no prior contact history.
  • Redesigned a merit scholarship program for a college in Pennsylvania, utilizing the entire campus community in the selection process.
  • Almost doubled full-time Master of Business Administration enrollment over a five-year period at a nationally ranked graduate school of business.

Before Huron, Greg served Lafayette College in Pennsylvania as vice president of enrollment management. In this role, he led teams that significantly increased the applicant pool and implemented an enrollment growth plan where financial aid was the linchpin in the strategic direction of the college. Prior to Lafayette, Greg held the role of director of admissions in the College of Arts and Sciences (now the College of Arts, Sciences, and Engineering) at the University of Rochester and executive director of admissions at the University of Rochester’s Simon Business School. Greg began his professional career at Case Western Reserve University in Cleveland, Ohio.

Greg earned his Master of Science in higher education at Syracuse University and his Bachelor of Arts at Carleton University in Ottawa, Canada.

Greg is a member of the National Association for College Admission Counseling as well as the affiliated associations of Pennsylvania, New York, and Ohio. He is a member of the National Association of Student Financial Aid Administrators, College Board, and The Common Application. He is a founding member of the Small College Consortium. Greg is a frequent speaker at professional associations and other industry events.

Areas of Expertise

  • Organizational Transformation
  • Strategy
  • Student Lifecycle Management


  • Education & Research

Education & Certifications

  • M.S., Syracuse University
  • B.A., Carleton University

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