Recruitment marketing

The ability to enroll and retain students depends on how well they fit into your campus community. Huron helps colleges and universities identify best-fit prospects, construct the ideal audience, and engage prospective students in multiple ways throughout the recruitment cycle. Using a human approach to data that combines analytics with instinct, experience, and creative expertise, Huron delivers breakthrough campaigns that capture your unique voice to achieve greater results.

Reach students where they are

Build affinity with multi-channel outreach campaigns that engage prospective students and their families with creative and relevant content.

Access enhanced student data

Make critical enrollment decisions based on over 1,000 attributes relative to wealth, educational background, income, and lifestyle with Huron’s proprietary national consumer file.

Construct a smart audience

Utilize Huron’s student search analytics, list acquisition, and data-mining expertise to develop more effective lists and ensure campaigns hit the mark.

Generate visibility and predictability

Conduct competitor and affinity analyses, and in-depth application modeling to gauge alignment and allocate search funds to high-performing markets.

Understand student and parent enrollment decision making

Access Huron’s research vehicles, including the Admitted Student and Parent Insights (ASPI) survey and short, mobile-enabled polls, to identify the key factors driving student decisions.