Healthcare Consumer Market Report
Consumerism is playing a powerful role in healthcare today, yet strategies to meet the trend head-on have been slow to develop.
To better understand what drives consumers' healthcare decisions, Huron commissioned a research study of 1,500 healthcare consumers nationwide. Among the takeaways:
79%
of consumers want a single point of contact for their care.
63%
of those surveyed said health results were not the most important factor impacting their choices.
75%
of consumers claim to be satisfied with their current provider, but more than half (59%) of consumers are willing to switch providers for distinct reasons.
Inside This Report:
- The five distinct consumer segments that are driving the healthcare market
- Which drivers and detractors of healthcare consumers' attitudes and preferences have the most impact
- How consumers' digital preferences are changing healthcare
- The ways consumer satisfaction and loyalty are creating the right environment for innovation and growth in healthcare