Healthcare 2021 Consumer Market Report
Consumerism Still Key to Healthcare Transformation
Amid the pandemic, trends that challenged providers for years have only accelerated. This is especially true for consumerism. The pandemic intensified consumer preferences for experiences similar to what they receive in a retail environment. It also increased consumer need to take greater control over their health. As a result, pressure is mounting for healthcare organizations to respond in order to generate patient loyalty and differentiate themselves in market.
To remain competitive in this changing landscape, healthcare organizations will have to develop a deeper understanding of the consumers they serve and their healthcare choices. Leaders will need to understand and be able to answer questions such as: What factors are most important to patients and their families? What kind of experiences do their consumers value? Which care settings do they prefer?
Huron’s recently completed consumer market research provides insight into the drivers of consumers’ healthcare choices now and in the future of healthcare.
Among the findings:
of consumers want a single point of contact for their care.
of consumers said more trust and respect would drive them to switch providers.
of consumers report being satisfied with their telehealth experience.
*This longitudinal research was completed April 2021 and is benchmarked against findings first finalized in 2019.
By understanding consumers beyond clinical and financial data, healthcare organizations can build deeper relationships with consumers, deliver better care and create more fulfilling experiences, which in turn will nurture consumer loyalty and secure the organization’s financial future.
Access Huron’s research to learn more about today’s healthcare consumer, including the five distinct healthcare consumer segments, preferences that have the most impact on decision making, and how consumers’ relationships with digital technology are changing healthcare.
Access the Report