Healthcare Consumer Market Report
Consumerism is playing a powerful role in healthcare today, yet strategies to meet the trend head-on have been slow to develop.
To better understand what drives consumers' healthcare decisions, Huron commissioned a research study of 1,500 healthcare consumers nationwide. Among the takeaways:
of consumers want a single point of contact for their care.
of those surveyed said health results were not the most important factor impacting their choices.
of consumers claim to be satisfied with their current provider, but more than half (59%) of consumers are willing to switch providers for distinct reasons.
Inside This Report:
- The five distinct consumer segments that are driving the healthcare market
- Which drivers and detractors of healthcare consumers' attitudes and preferences have the most impact
- How consumers' digital preferences are changing healthcare
- The ways consumer satisfaction and loyalty are creating the right environment for innovation and growth in healthcare
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Which healthcare trends have the most impact on leaders' decisions?
A survey of 301 healthcare executives revealed where leaders are investing now and in the near term.
of leaders name physician and leader alignment as their top investment priority.
of leaders will prioritize investments in data structures for better decision making.
of leaders list data as a business concern.