Healthcare Executive Research
Accelerating Stability and Growth
In the last several years, Huron’s research found that the trends and challenges impacting healthcare executives’ decisions and investments had changed little.
New research from Huron shows that in a matter of months, the coronavirus pandemic has materially shifted leaders’ priorities and accelerated investments in specific areas focused on financial stability, pandemic management and changes to care delivery.
The challenges of COVID-19 are changing how healthcare organizations operate as well as consumer expectations and preferences for their care. Short-term adjustments have been necessary for organizations to continue delivering care safely while stabilizing financially. At the same time, leaders are not abandoning long-term strategic plans for transformation of care, cost, technology and an overall rethinking of how healthcare is delivered. Huron’s research finds that 66% of executives’ short-term plans and 74% of executives’ long-term plans will remain mostly unchanged. What will change is a re-prioritization or acceleration of certain elements of their strategies.
of executives’ short-term plans will remain mostly unchanged.
of executives’ long-term plans will remain mostly unchanged.
Whether focusing on the here and now or planning for the future, the research found a disconnection between the priorities of functional leaders and the goals of the C-suite. Additionally, due to crisis mitigation and the need to stabilize financially, leaders seem to be reverting to old ways of thinking when it comes to return on investment (ROI). As organizations seek to move initiatives forward, internal alignment will need significant attention.
Crises can be an impetus for positive change, but timing is critical. For leaders who remain focused on long-term plans and can unite teams around a vision for the future, this crisis may be the chance to accelerate transformation that leads to competitive advantage and long-term success.
Download Huron’s market research to learn more about the current priorities of healthcare executives and how organizations might thrive amid repeating phases of response, recovery and repositioning during the coronavirus crisis.Access Now