Building a 360-Degree View of Your Customer by Leveraging CRM
How to build a successful customer-centric strategy with CRM as the backbone
Organizations across industries understand that building a single, 360-degree view of their customer is crucial to create a personalized and omni-channel customer experience – from marketing and sales to service and retention. Watch Huron’s on-demand webinar to learn how a Customer Relationship Management (CRM) platform can enable a customer-centric strategy and help you reach your consumer at every point in their journey. You’ll learn:
- How to identify the ways your organization connects with customers at each stage in their lifecycle.
- How to determine which CRM capabilities are most important to your organization and how to establish success criteria.
- Suggestions for creating a CRM roadmap, which will grow and change as your program grows.
- You will also hear from panelists from leading organizations as they discuss their own CRM journeys, and how they are leveraging CRM to connect with their customers.