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Rob Bielby

Managing Director Contact Rob Bielby
Contact Rob Bielby

Rob Bielby

Rob brings 10 years of experience in higher education and analytics as he leads colleges and universities through transformation in their enrollment strategy, recruitment campaigns, student-retention solutions and financial aid policies.

Understanding your market and your institution’s value proposition in that market is the path to success in student recruitment.”

About Rob

Rob takes student and consumer data and applies advanced modeling and econometric techniques to pinpoint business problems and identify effective solutions for higher education institutions. He blends an understanding of financial aid awarding, analytics and broader recruitment strategy to advise on the overall enrollment process. Rob has also developed cutting-edge analytic techniques and operational standards to respond to market volatility.

During his career, Rob has:

  • Helped streamline pricing structures across a multicampus private research institution after a merger, growing the undergraduate headcount and total net revenue for multiple consecutive years through student recruitment services and financial aid optimization.
  • Stabilized financial aid, recruitment, and enrollment structures and efforts for a private Catholic university in the Midwest after multiple years of turnover, increasing undergraduate enrollment and net revenue for two consecutive years during the pandemic; increasing total net revenue; and expanding services to grow transfer, online and graduate enrollment to achieve long-term strategy goals.
  • Collaborated with a public research university, home to a UNESCO World Heritage Site, to grow its overall application and enrollment volumes, with a particular focus on underserved populations (low income, rural and students of color) from the state of Virginia.

Prior to joining Huron, Rob served as executive vice president of client success at Whiteboard Higher Education, which was acquired by Huron in 2021. He also held business development and analytics roles at Gongos Inc., a business strategy consultancy, and various analyst roles at higher education and research institutions.

Rob holds a master’s degree from the University of Michigan. He earned a master’s degree from Stony Brook University and two bachelor’s degrees from the University of Michigan-Flint. He has published extensively in academic books and journals in the areas of higher education research and policy as well as in statistical methodology.

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Areas of Expertise

  • Business Intelligence and Analytics
  • Data Management and Analytics
  • Engagement
  • Managed Services
  • Strategy
  • Student Lifecycle Management

Industries

  • Education

Education & Certifications

  • M.A., University of Michigan
  • M.A., Stony Brook University
  • B.A., University of Michigan-Flint
  • B.A., University of Michigan-Flint

In the Media

  • Why Are Women Underrepresented in Elite Colleges and Universities? A Non-Linear Decomposition Analysis

    Read More

    Research in Higher Education

  • Instrumental Variables: Conceptual Issues and an Application Considering High School Course Taking

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    Higher Education: Handbook of Theory and Research

  • An Assessment of Engineering Students' Curricular and Co-Curricular Experiences and Their Ethical Development

    Read More

    The Research Journal for Engineering Education

  • Access Without Equity: Longitudinal Analyses of Institutional Stratification by Race and Ethnicity, 1972–2004

    Read More

    American Educational Research Journal

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© 2022 Huron Consulting Group Inc. and affiliates. Huron is a global consultancy and not a CPA firm, and does not provide attest services, audits, or other engagements in accordance with standards established by the AICPA or auditing standards promulgated by the Public Company Accounting Oversight Board (“PCAOB”). Huron is not a law firm; it does not offer, and is not authorized to provide, legal advice or counseling in any jurisdiction.