Rebalancing supply and demand in higher education enrollment

Higher education is undergoing a profound market realignment driven by demographic shifts, funding pressures, changing perceptions of value, and evolving federal policies. While the future remains uncertain, emerging trends offer clear signals of how these forces will reshape enrollment.

The decade ahead will reward leaders who take a proactive, data-informed approach to rebalancing institutional supply and demand. Success will require integrated academic, enrollment, and financial strategies that align resources with market realities. For some, this may mean rightsizing academic and administrative capacity to new enrollment expectations; for others, it may mean targeted and mission-aligned growth and pricing strategies; and for others yet, it may involve partnerships or strategic mergers that ensure long-term mission viability.

Huron’s report, “Rebalancing supply and demand in higher education enrollment,” examines how these dynamics will affect four key institutional types:

• Flagship public universities
• Elite private institutions
• Small private liberal arts colleges
• Comprehensive regional publics

Download the report to explore actionable insights for helping leaders anticipate change, seize emerging opportunities, and position their institutions for lasting resilience and impact.

Complete this form to receive the report.