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A successful intercollegiate athletics program can unite a campus community, increase visibility and brand recognition, and create opportunities for financial stability and growth. Huron collaborates with colleges and universities to maximize the benefits of intercollegiate athletics departments and mitigate the associated risks.

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Hear from our experts

Huron senior advisers Sandy Barbour, Kevin Weiberg, and Kevin White share their insider perspectives on leadership, governance, and the future of college athletics. 

 

With decades of experience across NCAA programs, conferences, and higher education, they reveal how collaboration, data, and institutional knowledge drive meaningful progress for student-athletes and universities alike.

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Insights and client impact

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5 Actions Universities Can Take to Position Themselves for Success in College Athletics

Huron recommends five actions for colleges and universities to take now to position themselves for success in the new era of intercollegiate athletics
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Pitt Panthers Athletics Program Ready to Pounce with New Financial Insights

The Univ of Pittsburgh athletic dept created innovative benchmarking and forecasting tools to evaluate its spending vs. peers and calibrate its financial model.
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San Diego State University prepares for institutional advancement

San Diego State worked with Huron to conduct a competitive assessment to leverage its athletics programs and solidify its long-term institutional goals.

Connect with our athletics experts

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Sandy Barbour

Senior Advisor

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Former Penn State Vice President for Intercollegiate Athletics

Sandy helps institutional leaders develop solutions to their most pressing challenges on and off the field, including mission and culture alignment, planning and problem-solving, and program development at colleges and universities nationwide.

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Jim Delany

Senior Advisor

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Former Big Ten Commissioner

Jim collaborates with athletic directors and institutional leaders to help them reimagine the future of college sports, bringing a rare combination of conference leadership experience, legal expertise, and deep knowledge of the forces reshaping intercollegiate athletics today.

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Bernard Muir

Senior Advisor

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Former Director of Athletics, Stanford University

Bernard helps institutional leaders navigate the rapidly evolving landscape of college athletics, from governance and financial sustainability to student-athlete well-being, with the perspective of someone who has led one of the most complex and successful programs in the country.

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Tim Walsh

Managing Director

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Strategy and Operations

For over 20 years, Tim has helped higher education institutions innovate to achieve financial and operational excellence.
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Kevin Weiberg

Senior Advisor

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Former Commissioner of the Big 12 Conference

Kevin draws on his full arc of experience to help colleges and universities think clearly about the structural, financial, and strategic questions now reshaping intercollegiate athletics.

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Kevin White

Senior Advisor

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Duke University Emeritus Vice President & Director of Athletics

Kevin entered college athletics as a track and field coach. Five decades later he is regarded as one of the most decorated athletic directors in the history of the profession.