Innosight is proud to sponsor and present at the 2026 Consumer Goods Forum Summit. Join Brian Hindo, managing director and co-lead of Innosight’s consumer goods practice, on Wednesday, June 24, for his presentation “When AI Becomes the Consumer’s First Choice.”
When AI Becomes the Consumer’s First Choice
AI is rapidly becoming the first place consumers turn to discover, evaluate, and choose consumer goods—often before brands or retailers enter the picture. As conversational tools and recommendation engines reshape decision making, traditional advantages like scale, shelf space, and marketing spend are no longer enough to win.
Brian will explore how incumbents and AI-native challengers are using data and personalization to drive relevance, loyalty, and growth across categories. It also examines how emerging AI platforms are redefining the path to purchase—and what it takes to become the default choice inside an algorithm, not just on a shelf.