Develop a CRM Strategy and Road Map

Comprehensively managing constituent relationships can help universities or colleges understand and optimize various growth opportunities. Yet this management can become costly and challenging if an institution maintains multiple customer relationship management (CRM) tools. Huron’s experts help institutions develop an enterprisewide CRM strategy to engage lifelong learners, alumni, and donors in an individualized and relevant way and deepen their mutual relationships.

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Enhance the Applicant Experience

The college search and admissions process can be daunting for families and prospective students. Improving the applicant experience and creating meaningful engagement from start to finish requires a carefully planned journey that is personalized and automated. Using technology and data insights, Huron works with institutions to analyze and create a high-touch experience throughout the recruiting and admissions funnel to increase yields and improve the prospective student experience.

Streamline the Student Experience

When designing a student support model, a one-stop approach eliminates the “campus shuffle,” providing a centralized location for managing the business of being a student, whether online or in person. With a strong digital foundation for student support, staff can be more agile in responding to student needs. Huron works with its clients to develop a modern and dedicated digital service delivery environment that aligns with today’s student expectations.

Modernize Advancement and Alumni Relations

The key to remaining competitive in today’s higher education environment lies in delivering a digital experience that exceeds the expectations of your alumni, donors, friends, and staff. A modern advancement platform elevates impact and empowers institutions to continue maximizing engagement by aligning constituents’ experiences with their preferences, history, and interests. Huron can help you lay the groundwork for structural support and an enhanced giving platform no matter where you are in the selection and implementation process.

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Personalize Constituent Outreach

Achieving enrollment, retention, and fundraising goals requires sophisticated marketing and engagement tools to help leaders deliver a coordinated and connected approach to their constituents. This technology enables personalized messaging at the right time and stage of the student and donor experience — all key components of a successful outreach plan. Huron works closely with clients to design an effective and interconnected communications ecosystem.