Advancement and alumni engagement

With more than 60 years of service to higher education institutions worldwide, Huron is a trusted advisor to leading universities, helping advance their missions through philanthropic growth.

Our team of advancement and data experts will work hand-in-hand with your team to build an innovative, data-driven strategy and action plan to help you achieve your goals faster.

Our capabilities range from philanthropic growth planning to donor insights and analytics to technology planning and implementation. We provide clients with customized, full-service collaboration at each stage of their advancement journey, bolstered by industry-leading expertise in digital services and CRM for higher education.

Ignite philanthropic growth

Drive substantial and sustainable growth for your mission with a data-driven understanding of your current program and the capacity of your constituency.

Assess your advancement program

Through a collaborative and thorough discovery process, our team works with you to fully understand your program strengths, constraints, and opportunities, including advancement CRM and technology planning, data strategy, and business process redesign.

Get actionable donor and alumni insights

Using your data and industry benchmarks, and the power of predictive analytics, discover opportunities to increase current giving, attract new donors, develop strategic relationships, and build major and principal gifts portfolios.

Deepen connections with donors and alumni

Use technology, including AI-enabled tools, to personalize at scale your interactions with donors, alumni, and volunteer leaders in a way that makes your mission an enduring part of their lives.

Strengthen your communications

Develop and execute strategic communications plans to convey your rationale for support and nurture intentional connections with current and prospective supporters.

Build a powerful, data-driven program

Shore up your strategy and operations with AI-powered prospect research and a data-driven plan grounded in deep insight specific to your goals, opportunities, and mission.

Boost fundraising outcomes

Increase the effectiveness of programs, including gift and estate planning, principal gifts strategy, annual giving, giving days, athletics fundraising, parent programs, and international fundraising.

Tailor your plans to your opportunities

Develop a strategy and road map for success that is unique to your mission and the areas where you have the most opportunity.

Advancement and alumni engagement capabilities

Huron’s capabilities cover a broad range of advancement and digital solutions, delivering the depth and breadth of service our clients need to succeed.

Strategic advancement	Digital
Philanthropic growth planning	Salesforce (Education Cloud, Experience Cloud, Tableau, Data Cloud, Marketing Cloud, AI, etc.) implementations for advancement
Advancement program strategy and roadmap development	CRM assessment, strategy, and roadmap development
Prospect research management, and data analysis	Organizational redesign and service delivery
Operating plan development	Business process prioritization and redesign
Donor insights	Alumni and donor journey mapping
Strategic communications	Responsible AI strategy development
Benchmarking analysis and primary market research	Data governance, management, and analytics
Fund and gift management
Financial reconcilation

Unparalleled advancement and technology CRM expertise

Implement new or enhance your current advancement technology, including customer relationship management (CRM) solutions, with support from the most experienced team of specialists.