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Customer Relationship Management (CRM)

Adapt your relationships and interactions with customers to meet evolving consumer preferences. Huron helps you stay connected at every touchpoint along the way.

Featured Insights

59 - Huron Insight

How Mature is Your CRM Program?

Digital Technology and Analytics

Interactive Assessment

A customer relationship management (CRM) program has the potential to transform the ways companies interact with their customers, partners and employees to grow their businesses.

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5 Opportunities to Strengthen Customer Relationships in a Virtual World

Consumer Transformation

Article

Businesses should take advantage of five key opportunities to strengthen their virtual customer relationships.

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  • Mapping a Data-Driven Customer Journey

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    A CRM system is not going to improve your customer experience management. It takes preparation and analysis to implement a solution that will deliver value.

  • Build a 360-Degree View of Your Customer by Leveraging CRM

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    Learn how to build a successful customer-centric strategy and 360-degree view using a Customer Relationship Management platform (CRM) as the backbone.

  • Is Your Healthcare System Ready for the Consumer Revolution?

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    See how a healthcare CRM can transform care and relationships.

  • A Unified CRM System Enhances Collaboration and Personalization to Support Gonzaga University’s Strategic Priorities

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    Improved data tracking, sharing and analysis will allow Gonzaga University to build stronger relationships with prospects, students, alumni and donors.

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  • Consumer Transformation

    Consumer Transformation

    Consumer expectations are redefining how business is done. Using actionable insights and finding new ways to connect with consumers to deliver enhanced experiences is the new standard. Organizations must put the consumer at the center of their decision making to personalize products and services to meet their unique needs. We help you transform your consumer experience by applying deep insights and analytics to innovate business models, establish stronger connections with consumers, and deliver personalized and seamless experiences that drive future growth.

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  • Expand Your Reach to Potential Customers

    Expand Your Reach to Potential Customers

    A digital marketplace means you have more ways to reach new customers. So does your competition. That’s why micro-moments matter: make sure your brand meets customers where they are, in the moment they decide to purchase or engage with your organization. Huron helps you expand your reach with customer relationship management (CRM) tools that reinvent your marketing, sales or service-related processes, keep customers at the core of the process, and outpace the competition every time.

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    Secure New Customers

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  • Develop Customer Relationships

    Develop Customer Relationships

    The more you know about your customers, the more quickly you can adapt to their preferences. Responsiveness is critical now that customers have higher expectations, more demands, and more opportunities to take their business somewhere else. Huron helps chart and implement a comprehensive strategy for successful customer onboarding and ongoing engagement to foster key relationships.

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    Serve and Retain Customers

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